Last year my husband and I registered our companyFray Music Academy. In April it will be a year that we celebrate the establishment of this school that has become our baby. It hasn’t been easy but it has been fulfilling.
I’ve always admired entrepreneurs and business owners but until I became one, I never knew what went into a successful business. Fray Music Academy has done well in this first year and I do believe we’ve been successful but we’ve definitely hit some bumps in the road and I imagine we will have many more going forward.
Running a business is not easy. You have to be on the ball and you have to be proactive. Especially if you are building something that you want to continuously improve on and something that you want to last. A legacy.
I co-own the school with my husband but, I am also the manager. I handle schedules, book new students, handle inquiries and our social media. I have found myself running and managing the school when I am on the bus or the train to my day job as a news producer. I think aboutFMA all the time when I’m making dinner, writing, or getting the kids ready for bed.
I dream of growth and I envision where we will be in the next 5-10 years. I constantly think about ways I believe we can improve, I always have ideas playing around in my head and I always try to find ways to keep our clients happy. I love it, even though at times I get frustrated, its always fulfilling when something we planned, comes to pass.
That’s how I know this business matters to me.
WORKING WITH FAMILY
My husband reminded me the other day that when we have a disagreement on something regarding FMA, we are not husband and wife. We are business partners. When we are discussing the school, we need to learn to keep our emotions out of it.
We don’t always agree on everything but its always important to listen to understand when the other person is raising a point. It’s not about who is right. It’s about what is ultimately good for the business.
Running and / or owning a business with a spouse or family member is never easy and you shouldn’t do it if you know that you cannot keep your feelings and bias out of it.
Here are some more things I’ve learned since we started Fray Music Academy. Just remember, I am not an expert, I merely write and share from personal experience.
YOU WILL MAKE MISTAKES
Don’t be too hard on yourself. Running a successful business takes time and every day is a learning curve.
YOU WILL LOSE CLIENTS AND YOU WILL LOSE MONEY
Don’t get discouraged. There will be financial highs and then there will be financial lows. Again, its all about understanding what works and what doesn’t.
YOU NEED TO SPEND MONEY TO MAKE MONEY
You have to invest in your business. For us investing in our business means buying instruments and learning material for our students so that we can provide a good service.
THINGS TEND TO CHANGE IN A GROWING BUSINESS
Every day is different for us. Schedules change on a weekly basis and that’s okay. We just learn to adapt as we go.
YOU AS AN INDIVIDUAL ALSO NEED TO CONSTANTLY LEARN AND ADAPT
This goes hand in hand with the previous point. Don’t panic when things change. Grow with the change.
YOUR CLIENTS ARE YOUR CAPITAL
Without your clients, there is no business. Always remember that.
COMMUNICATION AND TRANSPARENCY ARE KEY TO A SUCCESSFUL BUSINESS
Always be open with your clients. They will appreciate your honesty and transparency and will most likely stick with you till the bitter end.
MARKETING IS YOUR BEST FRIEND
No one will know about your business if you don’tmarket. Learn what works for your business and implement it.
ALWAYS FIND INNOVATIVE WAYS TO MAKE YOUR BUSINESS RUN MORE EFFICIENTLY
As your business grows, the way you do business must also grow.
GET RID OF PAPER AND GO DIGITAL
This was a painful point for me to write because I love my pen and paper but doing things digitally is more efficient and you don’t want your clients to waste time filling in paper.
DON’T DELAY WHEN IT COMES TO MAKING DECISIONS ABOUT YOUR BUSINESS
When you delay making decisions about your business, you delay its success.
LEARN FROM OTHERS AND LEARN TO TAKE ADVICE
There are many other business owners who have been where you are. Learn from them.
LOVE WHAT YOU ARE DOING
If you don’t love what you do, you won’t put in any effort in what you’re doing and it will filter through every part of your organisation.
Advertising and marketing have been around for ages. What has changed throughout the ages is the methodology that is used to advertise and in its evolution, it tends to follow where the masses are. Before anyone could afford a car, most advertising was based in the market area where business activities are taking place. Then there came an era where most people are on the road and billboards came to place.
No one would have imagined back then that one day an American could advertise a business to an African while miles away and there could be transactions taking place without having to meet face-to-face or verbally speak to each other. Marketing requires a budget and it is unfortunate that most entrepreneurs spend less than 1% in marketing and 99% on products and act surprised when their products are not sold. You need to make a special announcement about your product before even selling and that will require a substantial budget. Through marketing, your products can move faster and marketing should be intentional.
Only a shrewd entrepreneur will look at innovative and creative ways that will help bring sales to the business.
EFFECTIVE WAYS TO SELL
Don’t get stuck on one way
Suppose when you started your business, you were distributing pamphlets on the street corner and you would print “Bring this pamphlet for 30% discount” what happens when the street gets closed by the municipality? Would you continue to wait there hoping that people will still drive by? No. As an entrepreneur, you need to look at different advertising means. If one way of advertising brings you 20% of the sales, then two ways will bring you 40%.
Use platforms such as online advertising and billboards if you can afford them.
Don’t be complacent
Many entrepreneurs get to a comfort zone; they have no passion to double sales but are happy with what they get to pay the bills. They get stuck in the same strategy of advertising, getting similar results always without thinking of taking the business to another level. Step up and read new trends that will advance your business.
Don’t focus on getting new clients only
Your advertising should not be one-sided where you promote or advertise only when you have to introduce new products.
You need to bring balance by also promoting existing products.
Remember: We advertise not to sell products always but to also make those who already own the products proud. They smile when they see the product and they spontaneously tell others that they own the advertised product. In your advertising, aimed at attracting new clients and also build customer confidence by advertising what old clients already have.
Don’t just rely on your website when advertising
Today there is a heavily congested road and that road is the internet, which is a platform you need to look at when advertising your business. Many business owners end up getting a website designed and think they have the market at the palm of their hands.
You can design a website and have 3 visitors a month on that website. You need to advertise your websites online via sites that have a high volume of traffic. When you advertise you just have to mention one product and direct them to your website for details on the product. Your website alone is not enough to create the sales you expect.
STRATEGY FOR SOCIAL MEDIA
This question has become more prevalent in a business circle than the business card question. You need to optimize your social media presence by promoting your business and service also. You are the number one ambassador of your business and do not expect someone to talk about your business better than you can as the business owner.
I hope that this will help you make sales easier by advertising your business on all platforms and avenues available.
Derrick Ndzavi is an Entrepreneurologist, a founder of Mentors Without Borders. Ndzavi is also a Certified Business Advisor with the Institute of Business Advisors SA which is SAQA regulated.
You don’t manage a team as if you’re the only person on the team. Whether you manage a huge corporation, church band or if you’re the captain of a sports team, or even the head waitress at a restaurant, all the same rules and principles apply.
You cannot run a business or a company withouthuman capital. If you have a team of five, everyone on that team should be valued.
Communication is key in any management situation.
You cannot exclude the “little guys” from big decisions. Truth be told, there are no ‘little guys’. You don’t have meetings and make decisions and apply changes with only those who hold fancy titles or with the people in your close circle when those same decisions affect so many other people.
When you start excluding people and start isolating them, you cut off the valuable insight that could grow your business or change your perspective.
That is the thing about being a good manager and a good leader; you need to be able to listen and you also need to be able to admit when you’re wrong.
Just because you are in a leadership position, does not mean you are always right.
Not providing a communicative platform for those who work for you, will be detrimental not only for your business and your team but also for your reputation.
I’ve seen many real-life examples of people who are meant to lead, take the people that they are leading, for granted.
In fact, I’ve been in that situation and it troubles me that it happens so often.
If you are not going to take care of the people who work for you, they will either leave the business, betray you (in extreme cases) or just refuse to deliver excellent work.
But can you imagine what the world would be like if we all pulled our resources and talents together and worked in an environment that was conducive to the ultimate productivity all of us possess?
Can you imagine what we could create?
If you are a leader, CEO, or supervisor of any team or business in any sort of context, even the head of your family, you need to realise that your ultimate capital are the people who work for you, the people you lead, the family you are taking care off and the people who surround you and look up to you.
Do not ignore the people who do not have fancy, high-level titles. Nurture them, speak to them, get to know them, and find out where their strength lie and how you can work together (keyword being “together) in order to use those strengths and talents to the advantage of everyone involved and to the success of your business.
Not everyone has the same personality; you have people who are more outspoken than others, and then you have people who are more sensitive than others or people who do not speak as much, which can make them more susceptible to hurt feelings when being criticised. As a leader, it is your responsibility to nurture and understand how the minds and personalities of those who work for you, work. Meaning, you need to get to know those who work for you.
LISTEN AND LEARN
People become more open to share and discuss ideas when they feel they are being listened to. Don’t immediately shut down ideas when they are being presented. It might not be exactly what you want or what you are looking for but simply dismissing someone’s idea or thoughts, is a recipe for disaster and in simple terms, it’s just rude.
Find creative ways to implement ideas from various people but try and make everyone feel involved. Find ways to help people open up more in a comfortable and safe environment.
Once you’ve established that environment, you’ll find that so many people start enjoying their work and confidence starts building within those very people and when someone has confidence, they become more eager to produce. Give people the space and freedom to believe in themselves.
Bitterness causes friction and favoritism amongst the team members which is a breeding ground for tension and eventual failure.
People want to feel valued. We want to feel and know that we matter and that we are contributing. If we don’t have that, we somehow end up doubting ourselves and question our purpose on this earth.
As a leader, you have the power to make that feeling a reality for so many people. Once you impact one person, it spreads. Before you know it, your legacy has grown and touched people you have never even met.
Use your power wisely and grow more responsible leaders.
I was looking at myself in the mirror the other day and I didn’t like what I saw. I felt miserable because my clothes didn’t fit right and I realised that I had gained weight. The truth of the matter is, I haven’t been taking care of myself lately; I haven’t been eating properly and I haven’t been giving myself well-deserved self-care.
Growing up, I know we are told not to focus too much on our outer appearance. We are taught that “it’s what inside that counts” I teach my kids the same thing but I’m learning a very important lesson now as an adult that we sometimes forget that it’s what we put inside our bodies that affect our outer appearance. I don’t want to look in the mirror and not like what I see.
I’ve been going through the motions; work, home life, kids and school, working on being a good wife and mother ,and all my other responsibilities but in all of that I’ve neglected myself. I find myself eating more than usual, drinking ample amounts of coffee ,and reaching for chocolate or cake for no reason other than comfort. Feeling sick, nauseous ,and weak has become the norm and my headaches are relentless. The worst part is, I am always and I mean always, tired.
I think the last time I had a proper self-care day was three months ago for our wedding and that wasn’t something I did for myself. Other people did it for me.
Self-care should be something we prioritise often. It should be a part of our lifestyle.
Self care can come in many different ways:
Getting your hair and nails done
Going shopping and buying yourself something that you’ve wanted for some time
Taking a break from work
Going on a short holiday away from your usual surroundings
Taking a break from social media
Spending time by yourself
Spending time in prayer or meditation
All these things can help bring you back toward yourself. We can’t take care of others if we’re not taking care of ourselves. You can’t give from an empty cup.
You’re scraping from the bottom of the barrel and giving yourself and your loved ones, your work ,and your business less than what they deserve. Less than what you deserve.
It’s okay to step back and reflect on your life. You can say no to another project or event. It’s okay to put yourself first. Sometimes, it’s required.
When I was standing before the mirror the other day, I looked around me and the house was a mess. I felt completely overwhelmed by everything that I burst into tears. It was tears of exhaustion. I hardly have the energy to take care of myself let alone the house but somehow I still find myself cleaning and cooking but I’m doing it from an empty cup. I’m scraping from the bottom of the barrel.
Reflecting on all of this has felt like a very honest conversation I’ve had to have with myself about how I’m treating myself and my body, my mind ,and spirit. I want to experience holistic healthand the truth is, the mind, body ,and spirit are all connected. Don’t get me wrong, I love my life. My family and career and all my responsibilities keep my life full and exciting. I see the growth in all the areas of my life, the problem is, I can’t seem to keep up with it.
If I don’t take care of the one, all the others will be out of sync. My family, career ,and business cannot thrive if I am not at my best.
MAKING THE EFFORT
As I said before, self-care has to become a part of my life. It is a daily habit that has to belearned through repetition. I now have to learn to take care of my body and my overall health. I understand now that self-care is simply doing things that will improve my mental state, everything else will flow from there. Below is a great list of how topractice self-care.
You step differently when you walk in your purpose. You feel stronger and more confident. You know that when you have challenges, you are ready to face them and you don’t let it get you down because you know it is all part of the plan.
Your spirit is calm and your soul is at peace because you know and believe that where you are is all part of God’s calling for your life.
You become kinder and more compassionate. You are filled with understanding and you are not led by your feelings but by your spirit. You don’t go where the world goes. You understand the importance of being patient and walking your road alone with God as your only companion.
I love this feeling that I am experiencing; I am confident in the grace and glory that God has placed over me. It took me a long time to get here and I know I am only in the beginning stages but I am trusting the process. I am not trying to be in control, I am letting God work and the weight that it takes off my shoulders is magnificent.
When I look back on my life, I am grateful that I submitted and surrendered.
I smile now and my smile is genuine. When I feel tired, I know where to turn. When I feel lost and confused, I turn to the Word.
I am walking in my purpose and I know what is coming next will be more challenging and it will test me but I am ready because I walk with God.
That glow that you see is not good skin or good health. That glow is the light of God that shines in me and through me.
There comes a moment in a woman’s life, it comes quietly and without even knowing it is the time or her time she will remember her voice. She will reclaim her voice and she will banish all societal, cultural, and perhaps even self-inflicted shackles, which bound and gag her into living a life half lived and burying her truth, to make the world around her more comfortable with the woman she is.
My moment, my time, it came. it took more than a decade, but it came. The truth and pain and the absolute undoing of who and what I was, bided its time in the deepest parts of me, seemingly gone, seemingly forgotten, it even had me fooled and lulled into believing I was living my most authentic self. That I had erased that young girl, everything her body and soul and brain endured. I convinced myself it was a thing of the past. Plus, I reasoned, what would be the point! It’s over and done. I am okay and alive and thriving. I am living as I have never lived before. I lived so large that I dwarfed the girl and the victim that resided within me into virtual nothingness. Or so I thought.
But you see trauma, both physical and emotional is something that can never be forgotten or erased. It is ingrained in the very pores of your skin; every fibre of your being. In your every cell, the memory of trauma not just lingers, it festers, it rots, it poisons, and it kills. And you won’t even know it. Those feelings of helplessness, of utter and complete hopelessness, the tears that ebb and flow with the slightest provocation, the physical pain that you feel in your chest, the waking up to face a new day with such rage inside your heart, then dissolving into a dark abyss that beckons for you to come to lay there and never leave. The voice that cajoles inside your head, that to stop breathing, to stop living would be the ultimate high, the only way to end this inexplicable thing that you are feeling.
And it was inexplicable to me for a long time. I had a great job. As one of a few Indian female television news reporters on a national television station at the time between 2005 and 2012, (ETVnow ENCA) my face was a recognisable one, my name a respected one (at least that’s the feedback I got) I drove a beautiful car, I lived a good life, I had my pick of intelligent, successful, beautiful men. I partied hard, I worked even harder. Man, my life was good. Better than good. I made sure I was seen and heard. I made sure I was felt. I made sure I was in control.
I knew just how to vanquish and remain willfully vulnerable to keep men and women around me comfortable in my presence. Knowing how to dominate and yet remain docile enough to ensure men and women around me would never know who and what I was, was something I did well. So clever and so in control; so why would someone like me feel I was constantly being held in a stranglehold by emotions and feelings of complete and utter worthlessness and desolateness?
LIVING WITH TRAUMA AND PAIN
Trauma travels. Pain sits patiently. These things cannot and should not ever be denied. Not to oneself and not to others and certainly not to the person or people who have inflicted it. Trauma waits. Pain travels. Through time, through all the spaces and roles you live and fulfill, these things cannot and will not be denied or doused. Because anything suppressed must and will erupt. It is in nature as it is inside our bodies.
My name is Vanessa, I am forty-four years old. I am a mother of three and an author; I am a journalist (even though I quit mainstream journalism in 2012 anyone in this profession knows you can leave journalism, but it never leaves you). I am so many things to so many people and have been so many things to so many people. And for the greater part of my little more than four decades on this earth, I have been nothing to myself. A fake and a fraud, living and lying to keep the façade of the woman I convinced myself, the world would rather see and know. And I excelled. Man, I was damn good. So, I thought.
But the cracks were showing and soon it would rip open, and it would be both a profoundly powerful release and the most debilitating thing, that would compel me to finally acknowledge and see myself in all my nakedness, every fading scar both on my skin and the ones that remained stubbornly in my brain. It was December 1999, I was 22 years old when one word; YES, would come to kill that young, naïve, and dare I say wonderfully wild-spirited girl I was.
THE BEGINNING OF THE END
I was a rookie radio news reporter at the SABC based in Durban. I was damn lucky to have gotten into one of the biggest broadcasting companies in the country, fresh out of Technikon, a diploma to my name and big dreams in my head. That is where I met my boyfriend. He was a DJ on Lotus FM (a radio station owned by the SABC that catered to a predominantly Indian audience). He would become my first intimate partner. He would become my first boyfriend. He would become my worst nightmare. It was barely a month into our relationship when he first struck me. I was sitting in the front seat of his car, he was ranting and shouting like a madman, saliva flying out of his mouth. This was new to me. I had no reason to feel that I was in any danger when his arm with a fist formed at the end reached out and punched me in the chest.
I am not sure if that hurt or whether it was the fact that he had just punched me that hurt more. Time is clever that way, it can make you forget the physical pain, but it will never let you forget every minute painful detail. Of course, I couldn’t believe what had just happened to me. Perhaps more shocking was that this person who portrayed himself as such a charming, affable, affluent man, this DJ who never missed an opportunity to talk about his fame or the women that would throw themselves at him, had just done something that surely menof this caliber and stature didn’t do!
He cried, he apologised. He even said that he wouldn’t blame me if I left him. So, I did what every good girl is subversively conditioned to do; I apologised, comforted him, and promised that I would not leave him, because you see shortly after delivering that punch, he also declared that he loved me. Two big, monumental firsts within minutes of each other. My first punch from my boyfriend and the first I love you from the same man. By accepting both, I had made a pact with a human being so profoundly evil that it would become impossible to leave, to walk away. For a little more than five years, this became symptomatic of our turbulent and deeply troubled relationship.
Don’t get me wrong for one second, there were good times and great times during our years together. We drank. We partied. We laughed. We talked. There would always be extravagant gifts, soft-spoken beguiling words gently handed over after the manic, violent barrage of slaps, punches, kicks, and vile insults. He was always sorry. You see he loved me so much that when he felt he couldn’t get through to me, it would drive him to these violent displays of his love and passion.
Deep inside me, the anger and hatred grew. Insidiously snaking its way, poisoning me, suffocating me…… killing me. Slowly I began to shift and continuously shape myself, making myself smaller, lowering my voice, quietening my thoughts and opinions, stifling my spirit. Together we worked to all but destroy me. Him with his violence. Me with my desire to please and keep the peace.
I am starting to feel sad now, angry again, remembering this. Every time I do this I purge myself a little more. But where I once tried to suppress pain and emotions, where I once convinced myself silence and forgetting is the bitter salve to soothe the shredded soul, I now know, this myth that women are force-fed is not to serve them, not to help them, but to protect not just their abusers but the toxic system that enables men to perpetuate their evil with carefree abandon and their gatekeepers (some of whom are women).
You see even after releasing my memoir Beaten but Not Broken, I thought there would be some miraculous healing. Like all the bad emotions and the tears and the feelings of wanting to end my life would be over. Boy was I wrong. Remembering and writing not only resurrected every horrible thing that was done to me during my violent love affair with the radio jock, but it also forced me to face myself. To finally embrace all the trauma and pain and to mourn and grieve. And it was a catastrophic revelation and cataclysmic release.
The body and brain demand of us not to deny and deprive but to hold space for ourselves. Healing is not meant to be a seamless and clean process. It is messy, it is crippling, and it is monumentally debilitating. But in all of that you remember you, you remember yourself, who you were before someone tried to break and bind you, kill and quell you. From ashes, beautiful things can be built and beautiful things can emerge. A little spent, a little bent, but hey what can be more powerful and more breath-taking than being able to live with absolute truth and honesty. To not be held hostage or blackmailed by fear and trauma.
But I omitted to tell you one minor detail in all of this. For all my bravado. For all the courage I was praised for having to write this book and speak my truth. I was still being dishonest. And dishonesty my friend does not have to be a blatant lie. Dishonesty is also the withholding of information. I wrote about losing my virginity in the back seat of his car (bearing in mind I come from a very conservative community where sex before marriage is seen as a disgrace for young women) I shared intimate details of everything. But one thing. And without even knowing this withholding that one thing still kept me enslaved to my fears to the system that demanded I shut up. That I go quietly.
And when eventually I would say the name of my abuser during an online web discussion, that was when I had finally been able to stand up and say I have spoken my truth. It was only then I felt this sudden and overwhelming release. I could breathe again; I could taste the air and inside a quiet stillness settled. I had taken back my power. I had finally remembered who and what I was.
Oh, saying his name did come with some drama. He threatened to sue. He issued a statement claiming I had a vendetta and was obsessed with him. Hell, he even got his wife to speak on his behalf to a local newspaper in which she claimed she did not know me, and I was making a public spectacle of myself. A woman who proclaimed to be an advocate for women’s rights and against gender violence, publically condemning another woman for daring to break the silence. I was not quite sure if I should find it funny or fundamentally tragic.
You see I did the very same thing for him back when we were together. When my own family would ask about the bruises and scars that often adorned my face and body. I lied. When I was confronted with questions if he was abusing me, I lied. I said he couldn’t do that. That he would never do that. So, I feel for this woman. I was once her. I want to judge her and be angry with her. But I am looking at her through the eyes of the woman I have become and not the girl I used to be. And that is not a fair thing to do. She has not done anything I didn’t once do for this man.
But there are far too many people claiming to be gender activists or againstGBVbut when faced with assertions of the crime against men they may know, who are family, friends, or even current partners are quick to shun survivors. If we are to accept rape and gender violence exists and it does because the mangled bodies, some burnt, some strung from trees, some tossed in rubbish heaps like garbage, some that are never even found, tell us it exists, our own experiences prove it exists, then we must also accept that men we know are guilty of this. Yes, we know it’s not all men but seeing as we don’t know which men, we will assume all men for the sake of our safety. Women are not raping and killing themselves. Women are not beating themselves up.
NO MORE SILENCE!
When my abuser’s lawyers’ letter did come some months later asking for an apology and retraction, I told my lawyer he could “f-off and die” of course she found a more eloquent way of putting it in our responding letter. We also urged my abuser to pursue the legal action he threatened both on social media and in the newspapers, as it would allow all the facts and my assertions to be aired and vented in a court of law. We also requested an address to which we could serve an application of our own.
That letter was sent in late last year. It’s now nearly June 2021 and we have yet to receive a response. You see abusers never stop. Just look at how many so-called influential men have been outed. Social media had provided a powerful platform for survivors to break the silence.
No, we are not looking for attention! We just no longer want to keep the secrets of our abusers and rapists. It’s not our job to protect these miscreants. NO, it is not a trend for women to speak out! We just get courage every time one of us breaks the silence, we realise justice cannot always be found in a court of law and that the system is not designed to help women get justice but rather to make it intrinsically difficult for them.
NO, we don’t want to destroy our abusers and rapists or their happy families. We believe they did that themselves the moment they decided to physically or sexually hurt us. And the moment they raped, abused, or killed; they lost every single right to carry on their lives as if nothing happened while women are forced to carry the cross of trauma every single second they breathe.
No, we are not looking for pity! We have shed our tears, sometimes some of us have even tried to permanently forget by trying to end our lives. We don’t need pity. We need the good guys, the good people, those around us to act!
My abuser despite also having had charges brought against him by another woman and for revenge porn and assault and which was later dropped, despite the written indictment of my experience, was still employed by a local community radio station. NO, we don’t need the bullshit rhetoric that’s spewed out during every 16 days of activism or women’s month. Yes, the radio station called on women to break the silence yet chose to ignore women when they spoke out against their newly acquired DJ.
Some may say what is the point then of breaking the silence. Some may say move on. Some may say get over it. Some may say tone it down. Some may say mind your language. Some may say forget about it. Some may even try to gaslight you “you have a good life now. You have everything now. Why bring up the past.” I am here to give you some well-earned advice; Screw them!
STANDING ON THE SHOULDERS OF GREAT WOMEN
Anyone who has your interest would never try to silence you. It serves no one, least of all you, to remain silent. I may never see it in my lifetime. A world where women can walk safely, can go out at night without fear of being raped, wear what she wants without being blamed for any violence meted out against her. A world where even our babies won’t be violated. A world where men who rape and beat up women, who sexually harass, and harangue women are shamed and shunned and become an extinct species.
I will not see that world before I die. But I am going to do all I can to make it easier for even just one other woman to reclaim her power, remember her voice and break the barricades they have been building around us for centuries to keep us suppressed and subjugated.
I will always be in fear of my abuser. Men like that never change. I am no martyr, but I am a mother. And I am obligated because of that to speak and never stop because I am you, young lady reading this. The shame is not yours. It never was. The fear, yes totally understandable and very necessary. Because without fear we cannot act to save ourselves and those around us. That which you have feared, who you have feared, must now live in fear of you. The truth does indeed set you free. I no longer live with the threat of someone outing me. I did that myself. And it’s the most damn powerful thing I have done.
There comes a time in a woman’s life when she must and will abandon propriety for ownership of herself and her life. The voices of survivors are shifting this world on its very axis…. but it requires more and more, and we know there are so many more out there, fighting back tears, keeping up the façade of their lives disintegrating because that’s just not what GOOD GIRLS DO! Don’t be a good girl. Be a damn GREAT WOMAN …. And speak, take your time, breathe, remember, mourn, grieve, speak…. We are all here waiting to take your hand and hold you. Heal yourself and save another. It is not weakness to weep, it is to show yourself the ultimate self-respect.
So, speak. Others have gone before you, they are your shields. We have taken the barrage of criticism, of denials, of threats, of disbelief, we have dodged the venom of judgment and we are still standing. They are afraid of the voice of your truth of what you have survived of what you embody. Our very existence is a damning indictment of the ordeals we have endured and the people who have inflicted them on us.
Do you know whilst you tremble in fear, it is you who are being feared? Slay the monster, defeat the devil, use your words, use your voice, it is far more powerful than any fist raised against you. Your tears are never in vain, they will stain more than the blood drawn from you. They can violate your body, desecrate your soul but you always hold the power, because you are a walking living testimony to the genocide you have survived. The genocide on women of this country and world. Nothing can erase that truth. Nothing can diminish that power. And therein lies the salvation of every single survivor.
I need to create and leave something behind that will live long after I’m gone.
I don’t want to lie on my deathbed one day and have so many regrets that I can be buried underneath it.
My purpose is to create something out of nothing,
To fill blank pages with my sorrows, worries, and fears and turn them into something beautiful to share with others.
In this way, I connect with others.
This is why I create, why I need to write. It is why my life needs to be an open book.
There is a need to build a bridge between my fears and another’s loneliness,
To leave breadcrumbs in the form of poetry and stories so that someone else can find their way and their voice.
Sharing my life gives another person the courage to be brave enough to share their own story.
This is my calling.
FULLFILLING MY PURPOSE
Every day that passes that I do not write, express or create, feels truly wasted. On those days I feel as if I’ve betrayed my calling. I feel as if I have wasted an entire day not living as I truly should be living.
I feel as if I did not live at all.
Even when I’ve tried to avoid it or ignore it or tell myself that it wasn’t important, there is always this nagging feeling inside of me, tugging at me, pushing me in a direction.
It is a futile feat trying to turn my back on it; I am an artist. I am creative.
You may not always understand what I create, you may not always enjoy what I share and you may even mock me and laugh at me, but that will only encourage me more.
This is not just a calling but it is also a responsibility.
Writing is an art; the blank page is my canvas, words are my paint and the world and this life is my muse.
What you finally see before you; is my work of art.
How do you say goodbye to the person who changed your life forever? I have been forced to find an answer to that question- unprepared and unequipped- on Sunday afternoon upon hearing the news that my publisher and friend, Nadia Goetham, has passed away. Even as I write this tribute, I am still grasping at straws, lost and unable to give you an answer.
NADIA; MORE THAN A FRIEND
Nadia was a journalist, a production manager, a publishing powerhouse, a friend, a sister and a mentor. If I had to use one word to describe Nadia; it would be “beloved”. She crept into your heart and stayed there. Nadia was loved by almost everyone she met. Her charisma and kindness always shone through with every interaction you would have with her.She gave of herself freely expecting nothing in return.
Nadia was also the catalyst behind many dreams coming true. I would know this because there would be no Terry-Ann Adams without Nadia Goetham. My first interaction with Nadia was a life changing email sent very early on a Saturday morning. “We loved your manuscript and I would like to have a chat about it.” I couldn’t believe what I had read. I had given up on my manuscript after rejection and imposter syndrome kicked my ass. When I met with Nadia, we spoke about everything: growing up coloured, living in Joburg, my pregnancy and my manuscript. From that meeting on, we were not just author and publisher but friends- mentor and mentee.
TELL THEM YOU LOVE THEM
The rest is history. My life was changed forever when the world was introduced to Those Who Lived In Cages. Nadia was my biggest cheerleader. She believed in me when I did not believe in myself. She vouched for me, for my work. And the amazing thing is that she did that with all her authors. When she believed in you, she would ride for you like four flat tires.
The literary landscape has lost one of its most valuable members. I weep for the authors that she was yet to discover and for those who loved her. I weep because I don’t know how I will write another story knowing that Nadia will never read it.
She recently tweeted “Tell them you love them, Tell them you love them today.”
My heart goes out to her family, friends and fellow members of the South African literary industry.
Please support local writers and their attempts to publish our local stories.”
That’s the tweet.
I must have typed and retyped it ten times, saved it in my drafts all ten times and then thought “screw it” before I tweeted it with hopes of engagement, no drama and plenty of retweets to keep the conversation going. By the time my carefully constructed tweet flew into the blue bird app’s ether it was 8.36am on 28 January 2021, and I had been awake for a good four hours already.
I’d woken up at 4.30am. For the past five weeks deep, uninterrupted sleep had been as elusive as a fiction bestseller in South Africa. Instead my sleep had been punctured with Covid-19-induced anxiety, loss, sadness, one too many memorial services and funerals online … more loss, double the anxiety of loved ones testing positive for the dreaded virus and what lies in wait for them as they recover at home or, heaven forbid, have to do so at a hospital, probably one not of their choosing. All this while trying to muster some courage to start the new year with verve and optimism to publish new authors and their books. This second wave of this bastard pandemic had us firmly in its grips, and I was suffering mentally and emotionally.
After a three-week break in December, I was back at my job, at my home desk in my little cottage in Greenside. My to-do list looked endless, but my focus was on my main priority which was to complete the final proofreading checks of the next novel that we will be publishing at Jacana Media. I am a publisher there and have been tasked to take care of a handful of authors, unearth new writers, and search for ground-breaking new content to publish and help increase revenue and profit.
My first author to publish in 2021 is the award-winning novelist Ashraf Kagee, who had penned his second novel titled By the Fading Light. The novel came to us via our submissions portal and was then included in Pitch to Publication, where authors are given an opportunity to pitch their book idea live to a panel of judges, which would usually consist of a combination of publishers, book publicists, literary journalists and other publishing industry specialists. A way to set Jacana Media apart from other publishing houses in South Africa, Pitch to Publication has also given our publishers an opportunity to meet prospective authors in person at a very early stage of the submissions process, interrogate the thinking that informs their writing, while creating marketing mileage for our small independent publishing house.
By the Fading Light is a gorgeous novel that delves into the themes of “lost innocence, the uncertainty of kindship ties, and the unbending nature of fate”. The manuscript had to go through a few iterations before we settled on the final touches to the manuscript before it swanned its way to one of the best fiction editors in South Africa to help spit and polish it into the best possible shape for the readers here and abroad.
I was excited to work with the author and looking forward to conceptualising a punchy marketing campaign, drive publicity for the book to book-loving fiction readers, and hopefully (fingers crossed) garner many sales and new readers in the process. The content was exemplary. The author was well-established as an award winner, albeit he is not in the public eye that much, but we had a pretty good foundation, through our learnings from the pre-order marketing campaign we did for debut author Terry-Ann Adams’s Those Who Live in Cages, to help us push this latest novel from Jacana Media into the consciousness of readers and the media alike.
As I try to settle down and get going with conceptualising the new pre-order marketing campaign, the facts related to that tweet kept pushing front of mind. Facts that every publisher have uppermost in their minds as they choose who and what to publish; how best to package new content; how to sell it in what sometimes feels like a saturated market overflowing with amazing books and authors, but also too little disposable income in the pockets of the citizens of the most unequal country in the world.
“A reminder that selling 3000 copies of a novel in South Africa is considered a bestseller. And yet we struggle to sell 1000 copies of one title over 2 to 3 years.
Please support local writers and their attempts to publish our local stories.”
I’m distracted (another issue that this pandemic has cemented in the last few months) wondering how different my life would have been if I had put my Journalism degree to full use and remained working in media for a large multinational company or if I’d transitioned to corporate communications. I’d be earning a bundle more, that’s for sure. I’d probably have greater job security and many perks that would come with a top-tier salary and years of experience. It all looked so amazing in my mind’s eye. And it seemed as if it would feel great too.
But then I think about not being a book publisher … Would I be as passionate as I am about books and all that goes with publishing them? Would I get the same goosebumps when I read a highly anticipated second draft of a manuscript? Or would I have a smile tugging at the corners of my mouth while I copy and paste a beautifully reworked chapter to a fellow publisher, so I can have a humble brag about my author who has delivered over and above what I had expected them to do. Would I be able to use my journalism skill of hunting down the best new political analyst on the block to bring her into the fold of authors that I so love and admire? Probably not.
And so that’s why I stay. That’s why I take the okay salary (that has been cut by 25% since the first lockdown at the beginning of 2020) and I make do. That’s why I look for the gifted black and brown writers who need the recognition and the nurturing, so they can see themselves published in their fields of expertise with pride. That’s why I take the time to answer all the publishing queries in my DM’s, help where I can and point people in the right direction where I can’t. That’s why I support and root for all the writers who come across my path – the self-published, the established, the award winners, the newly published, and the aspiring ones.
Earning a living as a book publisher in South Africa is a tough act. It’ll come at you with all its might threatening to take you out as you try to cajole authors into finally writing their second book, edit manuscripts into publishable artworks without losing the voice of the new author, test your very limited Excel skills, dash your hopes with budgets that just won’t budge, compete with bigger and better marketing campaigns that could render your attempts stillborn, and generally just exhaust you right down to the bone.
Those in the know will tell you, if you have less passion than conviction, you’ll probably leave the publishing industry within a year of starting to work in it. We find ourselves in an industry that is struggling to keep head above water. Cost increases for skilled professionals, printing, distribution and bookselling see most publishers struggling and trying their very best to publish new titles that will be profitable, so those profits can support the writing, production, printing and distribution of new titles that are important, but not necessarily wildly popular or bestsellers in waiting. The balance is delicate and requires a firm business mind but also one that understands the South African book-reading and buying public and the mandate that every publisher in a developing country such as ours should have.
As I push the facts of my tweet to the back of my mind and turn my attention to the blank Excel spreadsheet in front of me, I realise it should have had at least half of my marketing campaign for By the Fading Light mapped out by now. I shake off the worries that I cannot control and focus my attention on what a beautiful book Ashraf Kagee has written and how everyone who loves fiction, reading or just the telling of a good story should have a copy on their bookshelves by the end of April. And if that were to come to fruition, we’d have a 10-time over fiction bestseller, a positive tick to add to our publishing success and some profit to support all the new writers who are waiting with their beautiful manuscripts to be published.
In bookstores in April, By the Fading Light by Ashraf Kagee is an astonishing evocation of Salt River, Cape Town, in 1960, and follows the lives of three friends who play a prank that places their lives at risk. Set in the shadow of the Sharpeville massacre, the lives of four young boys is weaved together in a beautiful story of lost innocence, the uncertainty of kinship ties, and the unbending nature of fate. Kagee’s first novel Khalil’s Journey won the 2012 European Union Literary Award and the 2013 South African Literature Award.
Those Who Live in Cages, Terry-Ann Adams’s first novel was published in October 2020 and captures an astonishingly intimate view of life in Eldorado Park, a Coloured township south of Johannesburg, through five women – Bertha, Kaylynn, Laverne, Janice and Raquel. These unforgettable characters’ lives intersect as they attempt to do the most important thing: survive another day in “The Park”.
With a nod to Marian Keyes, a curtsy to Shirley, Goodness & Mercy and a wave to Bernardine Evaristo, Those Who Live in Cages will move you, lift you, and yes, change you.
Nadia Goetham passed away on Sunday the 25th of April 2021 due to Covid-19 complications. The bio provided below is what Nadia wrote about herself when she contributed this guest post. Nothing has been changed. She also added a list of independent bookstores and publishers in South Africa which she supported.
Nadia Goetham hails from Paarl in the Western Cape, and has been living and working in Johannesburg for the past 21 years. She is a qualified journalist with close to 25 years’ experience in media, communications and publishing. The last 5 years she’s been working in the book publishing industry as a production manager and more recently as a publisher. Her goal is to encourage and facilitate the publication of works of fiction and non-fiction by black and brown authors, with a view of making them household names in South Africa and across the continent.
A quote that sums up Nadia’s love for books and the art of publishing: “I cannot fix on the hour, or the spot, or the look or the words, which laid the foundation. It is too long ago. I was in the middle before I knew that I had begun.” – from Pride & Prejudice by Jane Austen
TOP 8 BOOK WEBSITES IN SA TO VISIT AND SUPPORT
With a focus on small independent publishers and bookshops, I’d like to promote the following websites that are all e-commerce complaint, people in SA can shop online for home delivery.